The term ‘Reason to Believe’ (RTB) has been used extensively in almost all the creative advertising briefs we receive through the years. Brands have been trying to home in onto this piece of the brand plan puzzle...

These are unprecedented times where we witness many ‘new norms’ in the way we live, move, communicate, and address our needs. This transcends to organizations across all industries, in an attempt to navigate through the global health crisis. While we do see some industries returning to some semblance of normalcy, other industries, such as healthcare...

With the easing of lockdowns, circuit breakers, and movement control orders, many are eager to get back to business as usual or are trying to, in an almost nonchalant manner. For some, it’s being able to run errands, shopping, and doing what we used to but with social distancing in place....

Lately, I have been seeing a lot more cases of stress-related illness, as well as the spike in depression cases even among my contacts. Mental illness is a serious matter that has been for far too long ignored especially from the sufferers themselves as well as people around them...